Patrick started his professional career as a Certified Public Accountant, armed with a business degree from Georgetown University. While those two years seemed excruciatingly long, the fundamental business training they afforded has served him well in advertising. Patrick helped start Secret Weapon Marketing in 1997 after 14 years in account management positions at agencies in Los Angeles. His strategies have won 14 EFFIE Awards for advertising effectiveness from the American Marketing Association. He is responsible for gaining a deep understanding of our clients’ business in order to make sure the marketing solutions we offer are appropriate and effective.