JACK IN THE BOX
THE AD CAMPAIGN THAT SAVED A COMPANY
WE KNOW JACK
In 1993, a food poisoning outbreak at a Jack in the Box restaurant resulted in the deaths of four customers. Sales plummeted so dramatically the company came close to bankruptcy. We created a campaign featuring Jack Box, fictional company founder, who simultaneously regained control of his company, convinced the public that the restaurants were once again safe, and did so in an irreverent way that appealed to young fast food eaters. The stock went from $3 to $99.
WE DID MORE THAN JUST ADS
A big part of Jack in the Box's brand is Jack's wit, so we redesigned the packaging to express his personality.
Some commercials went beyond the screen and some even led to us making case studies out of them.